FULL SERVICE AMAZON AGENCY

Amazon Content and Creative

Shoppers decide in seconds, mostly from images. Our in-house content and creative team produces everything a listing and a brand needs to convert, then tests it so every change is backed by data.

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THE SERVICE, IN DETAIL

What is included

01

Product images

  • Main image optimisation within Amazon's image requirements
  • Secondary images: infographics, lifestyle, comparison, how to use and size references
  • Image upload and management across every ASIN and variation
02

A+ and Premium A+ Content

  • Brand story, comparison charts and module layouts built around your top customer questions
  • Copy written from Brand Analytics, reviews and Voice of the Customer insights
  • Submission and approval management in A+ Content Manager
03

Video

  • Product and explainer videos for the listing
  • Sponsored Brands Video creative for advertising
  • Upload and management through Upload and Manage Videos
04

Brand Store

  • Store structure, page design and navigation built in the Amazon Stores builder in Amazon Ads
  • Seasonal and promotional updates
  • Store traffic and sales tracking
05

A/B testing

  • Title, main image, bullet and A+ tests through Manage Your Experiments
  • Clear test plans, statistically valid results and roll out of the winner
06

Community content

  • Management of customer questions and brand content where supported

A CLEAR PATH FORWARD

How it works

  1. 01

    Content audit of images, A+, video and store against top competitors

  2. 02

    Creative brief built from keyword data, reviews and customer questions

  3. 03

    Production by our designers and copywriters, with your approval before anything goes live

  4. 04

    Test and iterate with Manage Your Experiments

WHAT THIS MEANS FOR YOUR BRAND

Benefits

  • Higher click through and conversion rates

  • A consistent brand across listing, A+, store and ads

  • Decisions based on test results, not opinion

  • One team producing content and advertising together

THE WORK IN ACTION

Results

FleaSolve

had no video or Brand Store; content and store build supported growth from £124K to £434K per month. Read the case

Dirndl Tachtenhaus

new Sponsored Brands Video campaigns contributed to a record $578K month at 10.9% ACOS. Read the case

Gourmet Heaven

conversion rate tripled and TACoS cut 69%. Read the case

YOUR NEXT CHAPTER

One team.
A stronger Amazon business.

Bring your account, catalog, content, inventory, promotions and advertising into one plan.

Apply for Account Management

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