Supplements Brand Scales 15x From $42K to $476K/Month In Under 1 Year - Sophie Society Professional Amazon PPC Management

From Stockouts to $640K/Month Within 15 Months In A Super-Competitive Category

15x Increase In Total Sales
CTR Up From 0.3% to 0.64%
TACOS Drop From 22.3% To 16.6%

The Results

In just one year of partnering, we went from $42K/Month to over $476K in monthly sales – a 10x increase. Over the next 3 months we went on to scale the brand up to $640K/Month, which was a 15x increase from their starting point. At the same time, we were also able to cut TACoS from 22.3% down to 16.6%, achieving the best-case scenario of scaling quickly without sacrificing margins.

Instead of the cycle of stockouts and tight budget caps that we were seeing before, we put a repeatable launch playbook in place that turned new products (like the Shilajit and Sea Moss supplement) into a predictable stream of revenue. The result was clarity on what was working for the first time and there was finally a reliable strategy in place for scaling. Now the brand is still confidently scaling and their momentum is building.

About The Brand

The brand in question is a niche supplements brand who take pride in creating clean, science-backed formulas like Sea Moss, Shilajit, and Magnesium Glycinate Gummies. With the founders themselves being wellness obsessives, the brand always uses premium ingredients, sticks to high quality standards and makes sure their products are suitable for everyday use. They don’t follow trends and instead focus on the fundamentals that can realistically fit in with regular people’s daily routines. Their mission is to give buyers real results they can feel and position themselves as a premium brand that can be trusted to get more repeat-use subscribers.

They Had A Best-Selling Product But No Strategy For Expanding Their Business

After onboarding the brand it became clear they had hit a wall. Despite having a full portfolio of products, their whole business relied on just one active ASIN that was selling 40-50 units a day. This put them in a risky position which became clear when the main product went out of stock and all their revenue came to a stop.

The brand was trapped in a cycle where they were stuck with issues that needed addressing:

Dependent On One Product

They were 100% reliant on one product, with the rest of the brand’s catalog unlaunched. This left them with a massive untapped opportunity but also a major weakness.

Uncompetitive Pricing

Their products were significantly more expensive than 80% of competitors and this presented a major problem – especially as their listing wasn’t justifying the higher cost.

Aggressive Deal-Focused Niche

The category was full of competitors who aggressively used daily “Best Deals” and “Lightning Deals” which made it hard to get enough visibility or compete on price.

No Strategic Campaign Structure

Their campaign structure was largely ineffective as there was no framework for launching new products, doing keyword research, or setting up ranking campaigns.

Crippling Budget Limitations

Budget limitations caused campaigns to be paused for a few hours in the day, which killed any momentum in their ads and stalled sales in the important peak hours.

Building a Predictable Launch & Ranking System from Scratch

To solve these issues we needed to do more than just optimize the current account – we had to overhaul the whole account. We moved the brand past relying on just one product and set up a simple system to launch and rank new products over and over again. We put together a strategy specially made for consumable products with a lot of repeat purchases. This let us avoid the usual price wars and communicate the brand’s uniqueness and features a lot better.

New Product Launches

New product launches like the Shilajit and SeaMoss supplements quickly became new, stable revenue pillars for the account. Strategically placed keywords helped gain organic rank right from the start.

Consumable-Focused Strategy

We reworked the strategy to support repeat purchases by increasing Subscribe & Save customers, using Sponsored Display views/purchase retargeting ads and creating a funnel that brought sales from new and existing customers.

Campaign Structure Overhaul

We built a new campaign structure, launched product & category targeting ads and dedicated single-keyword ranking campaigns, which boosted the brand’s organic search rankings and got consistent performance.

Creative-Focused Product Launches

For new product launches we used a Sponsored Brand video focused ad strategy, avoided high CPC keyword targeting campaigns and ran conventional and AI-generated video creatives to scale efficiently.