Dirndl & Tachtenhaus - Sophie Society Professional Amazon PPC Management

How We Supercharged This Apparel Brand to a Record $578k Month at 11% ACOS

Took Brand From $420k To $578k/Month
Maintained Profitability With 11% ACOS
Fully Restructured Advertising Account

The Results

We implemented a growth strategy that made an already strong brand even stronger. Our changes resulted in the brand’s highest sales month ever, hitting $578k in total monthly revenue. We achieved this new company record profitably, with a super low ACOS of just under 11%.

This explosive growth was driven by a few key factors, including aggressive brand shielding, campaign placement adjustments and SB video campaigns. One of the newly set up campaigns scaled from $500 a day to over $10,000 a day in just 5 days, proving the new campaign setup could capitalize on market demand.

About The Brand

Dirndl Trachten Haus is a major seller of traditional German clothing, offering well-known products such as “Dirndl” and “Lederhosen”.

A High-Performing Account With Untapped Potential

Dirndl Trachten Haus was already doing well. But a deeper look into the Amazon ad account revealed the campaigns were leaving a lot on the table. They were missing fundamental ad types and didn’t maximize campaign settings to their fullest extent.

Upon onboarding them, we quickly uncovered a number of core issues:

Ineffective Product Targeting

We found all 200+ products lumped together in the same campaigns, severely restricting the impressions any one product could get. While best-sellers were starving for more budget, the low-performers were racking up wasted spend.

Lack of Sponsored Brand Campaigns

The brand was almost entirely ignoring Sponsored Brands. They had one single Sponsored Brand Video ad campaign running during peak season.

No Brand Defense Campaigns

Dirndl & Trachtenhause didn’t have any brand shielding campaigns running. This left product pages wide open for competitors to place their ads and steal away high-value customers.

No Placements Optimizations

Campaigns weren’t being optimized for placements. Often, impressions and clicks would flow to the worst performing placements, resulting in lots of wasted ad spend.

How We Helped This Brand Capitalize On The Seasonal Spike

Dirndl Trachten Haus was already performing well, but we made a series of changes to immediately capitalize on the seasonal traffic spike.

Protecting Margins While Scaling

While aggressively scaling the campaigns, we held the line on the brand’s 10% TACoS goal. In the final week of September, ACOS was at a low 11%, proving we could scale this growth profitably.

Aggressive Brand-Shielding

We immediately launched a series of brand shielding campaigns. This secured all sponsored placements on their own listings pages, keeping competitors from stealing valuable sales.

Campaign Structure For Highest Impact

We dismantled the “catch-all” campaigns. We broke out the top-performing ASINs into their own dedicated campaigns, allowing us to focus the budget on the products that mattered most.