6.5x Revenue Growth: The Blueprint Behind This Bedding Brand’s Success - Sophie Society Professional Amazon PPC Management

Mattress Brand Goes From $34K To $224K/Month In 14 Months

6.5x total revenue growth
Scaled from a single product to a full catalog
Boosted sales from 20 to 200+ units per day

From a Single Product to a $224K/Month Full Catalog

The multi-faceted strategy we implemented led to a dramatic and sustained increase in sales.

From the starting point of $34K/Month in July 2024, total sales grew exponentially, peaking at over $166K in January 2025, a more than 300% increase in just six months. We continued to increase total monthly revenue all the way up to $224K while lowering TACoS to under 14%.

Initially, the aggressive expansion and new product launch caused ACOS to rise. However, once the campaigns were optimized, we successfully brought the ACOS down while monthly sales continued to climb, demonstrating profitable scaling. By July 2025, sales were still strong with an average of 200 daily units sold and a healthy ACOS of 19.90%.

About The Brand

Born from a real family’s struggle with nighttime potty training, this brand evolved from kids mattress protectors to a full line of mattress pads and protectors for both children and adults to make sleep simpler and more comfortable.

How a Tight Budget Was Strangling Sales

When we took over in April 2024, the bedding line was doing ok. They had one primary product in the US market: a kids’ mattress protector. The initial advertising sales were present but modest, and the account was ready for a more aggressive, structured approach.

We identified several key areas for improvement:

Restrictive Campaign Structure

The existing campaigns were set up too “tightly” and weren’t expansive. There was very little focus on discovery, meaning they weren’t finding new, profitable keywords.

Limited Daily Budget

The daily budget was often being exhausted early in the day, cutting off potential sales.

Lack of Broad Keyword Targeting

The strategy was missing out on broader, “window shopping” keywords (e.g., “potty training accessories”) that could capture customers earlier in their buying journey.

Underutilized Targeting Strategies

There was a significant opportunity to expand both ASIN and category targeting to reach more relevant shoppers.

A Full Campaign Overhaul for Explosive Growth

The core of the new PPC strategy was to expand reach and discover new pockets of growth while maintaining profitability.

Expanding The Product Catalog

A major driver of growth was the launch of a new product: an adult mattress protector. We executed an Amazon PPC launch around September 2024 and it quickly became a massive success, eventually accounting for roughly half of the total sales.

Launched Discovery & Expansion Campaigns

We immediately set up new auto and broad match campaigns to find new, high-converting search terms. We also expanded into related categories and targeted competitor ASINs to capture more traffic.

Managed Bids to a Strict Target ACOS

We worked with the brand owner to establish a target ACOS of 14%. This meant that while we were aggressively expanding, we had to manage bids carefully to ensure the campaigns remained profitable.

Budget Pacing According To Inventory

The rapid success created its own significant challenge: inventory stockouts. The brand’s sales velocity quickly outpaced its supply chain forecasting. This led to a sharp drop in sales when they ran out of stock after a peak period. This forced us to work together to set weekly sales limits and manage ad spend more like a faucet: turning it up and down to align with inventory levels and avoid selling out.