Sophie Society

Rank & Profit with Professional Amazon PPC Management

The #1 Most Trusted Amazon PPC Management for Amazon Sellers

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800+

Brands Served

$200 M

Amazon Revenue Generated

2,400+

Products launched on Amazon

Trusted by These Legends

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Trusted by These Legends

What Our Customers Say

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Fergal Collins | A1Vitality

“Sophie’s management of my PPC for over a year now has been a fantastic decision for my business and a relief to me. Their insightful attention to detail and proactive approach has not only lowered my brand’s ACOS but greatly improved our sales making them an invaluable asset. With the expertise of Chris, Akshay, Andres, and the entire Sophie team, I have complete confidence that my PPC management is in the best hands. I highly recommend Sophie to anyone looking to take their Amazon presence to the next level.”

Scaling revenue with PPC is easy. Doing it profitably is hard.

PPC is not optional anymore for brands selling on Amazon. In the last 2 years, PPC has morphed from a nice option to get some extra traffic into a vital tool sellers must use to drive ranking, scale sales volume, and maximize profitability.
On the Amazon marketplace of today, sellers without sophisticated PPC management are bound for decline no matter how good their products are.
But truly effective PPC management takes a LOT of time, and deep dedicated expertise.
Sophie integrates into your team and creates the PPC structure necessary for you to maximize the amount of relevant traffic to your listings, and maximize the sales from that traffic.

We create & execute a winning Amazon PPC strategy that is aligned with your goals for your brand.

Drive Ranking

*Real ranking campaign results from Sophie PPC managed launch
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Drive Ranking

Search term: 20,000 searches a month

Grow Sales & Profit

*Real sales data from Sophie PPC managed account

Case Studies of Brands We Serve

How We Took This Skincare Brand from $200K/Month To $1.1M/Month In 1 Year

This skincare brand manufactures luxurious face and body creams buyers love. Yet despite their popularity, the brand’s Amazon growth hit a ceiling - ad costs spiked, subscriptions stagnated, and revenue stalled at $200K/month. That's when they came to Sophie Society.

Read The Case
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From Overwhelmed And Unprofitable To 4X Revenue In 90 Days

Hide&See is a kids’ eye health brand selling colourful eye patches. They had early success on Amazon, but their ad spend was unprofitable. So Sophie Society rebuilt their strategy, quadrupling their sales with healthy margins in 12 weeks.

Read The Case
Slide 1

Sophie Society Takes PlexusDX From $0 To $100K Month

PlexusDX is a health-tech brand offering advanced at-home genetic tests. But despite having cutting-edge products, launching on Amazon was difficult for them due to the brand having no prior sales or experience on the platform, That’s when they found Sophie Society.

Read The Case
Slide 2

Boating Brand Achieves 52.6% Year-On-Year Growth

The Boat Galley is a niche brand offering guides and products for boaters. The brand was well regarded, but its Amazon sales were stagnant and attempts to manage PPC only led to rising costs with no real growth. That’s when owner Carolyn Shearlock found Sophie Society.

Read The Case
Slide 3

Taking A Paper Manufacturer From $10K/Month To $100K/Month In 1 Year

Cranium Press is a custom paper manufacturer whose growth had flatlined below $10K/month with ad spend that wasn’t delivering returns. Lacking time and Amazon-specific expertise, they knew they needed a partner to turn their manufacturing powerhouse into a success.

Read The Case
Slide 4

Sophie Society Scaled Fit Face X’s Amazon Ads Profitably By 4X

Fit Face X is a wellness brand selling custom-made health products. After trying a few agencies and still struggling with high TACoS, Sophie Society took over. Within weeks, their ROAS improved, TACoS dropped to 14%, and the brand began scaling profitably again.

Read The Case
Slide 5

How We Took A Golf Brand From $5K To $20K/Month In 90 Days

Fired Up is a premium golf gear brand that sells high-quality travel bags for golfers. Sophie Society rebuilt their PPC from the ground up, tested new creatives, and totally shifted their strategy. In 90 days their revenue 4X’d and the brand became 100% self-funded.

Read The Case
Slide 6

Educational Brand Quadruples Their Sales to $30K/Month

Study Key is an educational brand that creates high-quality learning flashcards. Despite having a strong creative vision, they were only getting 10 sales a day. This led to struggles with rankings and revenue - but all that changed when they came to Sophie Society.

Read The Case
Slide 7

How We Guided A Newbie Product From $600 To $12K/Month

Ullaholm is a premium gift brand selling a cookbook stand. Their launch started hitting major roadblocks almost immediately, leaving almost no campaign structure and serious inventory issues caused by another agency. Thankfully, this was when they found Sophie Society.

Read The Case
Slide 8

Sophie Society Takes Consumables Brand To $22K/Month In First Year

Just Like Jane is a consumables brand who were trying to get a foothold in the highly-competitive supplements space. Founder Dan Lauer knew that becoming profitable would be tough without a data-driven strategy. So he got in touch with Sophie.

Read The Case
Slide 9

Popcorn Brand Goes From $10K/M To >$100K Months.

This gourmet popcorn brand’s customers loved their products, but they found scaling on Amazon was difficult. Growth stalled at $10K/month, and efforts to fix it just didn’t get results. That’s when they found Sophie Society.

Read The Case
Slide 10

Taking A Brand From Near-Collapse To #1 Best-Seller Spot

Jug Plug is a product created by Brandon Kutcher to stop water spillages from jugs. Customers loved the product, but over 1,000 copycat sellers had made his rankings disappear, his ad costs spiral out of control, and stopped his growth. But then he found Sophie…

Read The Case
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How We Took This Skincare Brand from $200K/Month To $1.1M/Month In 1 Year

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From Overwhelmed And Unprofitable To 4X Revenue In 90 Days

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Sophie Society Takes PlexusDX From $0 To $100K Month

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Boating Brand Achieves 52.6% Year-On-Year Growth

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Taking A Paper Manufacturer From $10K/Month To $100K/Month In 1 Year

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Sophie Society Scaled Fit Face X’s Amazon Ads Profitably By 4X

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How We Took A Golf Brand From $5K To $20K/Month In 90 Days

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Educational Brand Quadruples Their Sales to $30K/Month

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How We Guided A Newbie Product From $600 To $12K/Month

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Sophie Society Takes Consumables Brand To $22K/Month In First Year

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Popcorn Brand Goes From $10K/M To >$100K Months

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Taking A Brand From Near-Collapse To #1 Best-Seller Spot

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We Partner with Brands we Believe in.

We don't work with Proctor and Gamble. We work with you to make sure your brand beats Proctor and Gamble.

We love brands with character- with real humans behind the logo. Our mission is to elevate the next generation of brands started by passionate people who really know and care about their customers.

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Saf Jesani

Founder of King of Flash

Sophie Society PPC Management Partner

Don't Take It From Us.
Here Is What Our Partners Are Saying

Recognized industry thought leadership

"Sophie" is the Greek root for wisdom. Inspired from Chris's background in physics, Sophie's culture revolves around uncovering truth through the scientific method.
We don’t get out strategies from “Top 10” blogs or courses. We discover winning strategies by hypothesizing, experimenting, and validating in the real world (on the Amazon marketplace). This is how we’ve come to represent the cutting edge of actual working strategies on the marketplace, and how we’ve created many of the winning formulas adopted by top industry masterminds and courses.
Chris and Sophie Society have become some of the most sought after PPC thought leaders in the Amazon space.
Chris has been invited to speak at all of the most well-respected Amazon Seller conferences. From Amazing Selling Machine’s SellerCon, to Titan Network’s FBA Live Conference, to Orange Klik’s Seller Fest. Our ever evolving school of thought for producing results with Amazon PPC has been adopted by many of the most recognized Amazon seller masterminds in the industry.
“Leaving behind a life dedicated to Physics and engineering, my life permanently changed after I started my first Amazon brand. After scaling this brand into a multi-million dollar home health products empire, I began advising and growing select high-potential brands from the community of Amazon sellers I was immersed in. My focus and mission now is to identify brands and teams I truly believe in, and help them grow faster.”
Chris Rawlings
Sophie Society Founder and CEO

Proud Amazon Ads Verified Partner

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Check out some of Chris's content:

We don't work with Proctor and Gamble. We work with you to make sure your brand beats Proctor and Gamble.
We love brands with character- with real humans behind the logo. Our mission is to elevate the next generation of brands started by passionate people who really know and care about their customers.
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Bring on a Team of Leaders and Executors:

Work with the

TOP 1%

of Amazon PPC Talent

Our culture demands greatness from our Senior PPC Strategists. We have an extremely strict hiring process that accepts only 0.4% of applicants. Advanced PPC experts join Sophie Society because they are ambitious and they are looking to level up their game and be held to a high standard. We take our partners and our customers’ success as seriously as we take our own.

Your PPC Team

Senior PPC Strategist

A seasoned and proven PPC pro who charts your strategy and makes the highest level decisions on your account

Tactical PPC Manager

A proven professional himself, your tactical PPC manager works under your senior strategist to execute the day-to-day of small actions necessary on the account

Data Maven

Your data Maven provides the rest of your Sophie team with the data they need to make good decisions and take actions on the account

Mastermind

All Senior PPC Strategists participate in an elite internal mastermind lead by Chris Rawlings where the greatest minds in Sophie gather to collectively solve your account's toughest issues.

We only win if you win

Most agencies will charge you either a flat percentage of ad spend or thousands of dollars for a monthly retainer to manage your ads.

Other elite agencies will charge both.

Sophie Society is the only elite-level Amazon-verified advertising partner that charges neither.

These models make tons of money for these agencies whether or not your brand succeeds. That’s not how we roll. At Sophie we lead from the heart, not the wallet.

This is why we run on a partner program model where we only win if you win. Since we are essentially becoming investors in the brands we work with, we are application-only. However, once accepted this model allows us to work with brands of all sizes as long as we believe in the brand, its products, and most importantly, its founding team.

Ready to win together?

What happens if you are accepted?

1. Your marketplace knight in shining armor is matched

You are paired with your top level PPC Strategist.

2. We become experts in your brand

We collect all the information from you and your account that we need to be part of your team.

3. Meeting of the minds

You have your kickoff meeting with your strategist where we review your goals for your brand, and for each product in your brand. Your strategist then uses this information to chart the path for your account.

4. Quick wins

Our team does an audit of your account to get some quick wins. We remove wasted ad spend, and create low volume high profit campaigns that improve your economics fast.

5. Implementation

Instead of tearing everything down and starting from scratch, we clean up and adapt the setup you already have running. Using this gentle steering technique while adding the necessary new campaigns, your account undergoes a smooth transition to your new strategic roadmap.

Our PPC Philosophy

Truth lies at the heart of our philosophy about how PPC should be managed for the best possible results.

Our Senior strategists continuously add to an ever expanding library of PPC knowledge we call the Sophie Society PPC bible. In it we’re constantly recording all the lessons we learn and codifying them into new principles to follow. We have dedicated protocols for everything PPC, from PPC launch protocols to profit maximization protocols.

Our Approach

Most sellers think their job managing PPC is to lower their ACoS (Average Cost of Sale), but this is only part of the story. Other sellers will tell you that the real game is minimizing TACoS (Total Average Cost of Sale). Again, minimizing TACoS is part of the story (a big part), but not the whole story.

For your PPC to perform with excellence and truly accelerate your brand toward your goals, your PPC Optimization framework must be continuously reformed as your product passes through the Amazon Product Lifecycle Stages. At each stage of an Amazon Product Lifecycle, the optimization framework is different.

This is why you may have seen some initial success with an agency or contractor, only to have it taper off. As a product passes through different stages, everything from the bidding strategy, to the campaign budgeting, to the breakdown of placement types, has to be re-calibrated.
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We are proud to be an
Amazon Ads Verified Partner

We host the massively popular Profitable PPC Challenge, the #1 most well-attended PPC-focused digital event of the year in 2025 by sellers

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Next one starts

March 17th to March 21st, 2025

Testimonials

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